---
title: Brand Style Guide | The Hatch Group
description: Discover The Hatch Group's brand, focused on human connection and intentionality.
image: https://www.thehatchgrp.com/hubfs/Brand%20assets/TheHatchGroup_Logo.png
---
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- [For clients](https://www.thehatchgrp.com/for-clients)
- [For consultants](https://www.thehatchgrp.com/for-consultants)
- [Our team](https://www.thehatchgrp.com/our-team)
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- [mailto:mail:shelby.wittenborg@thehatchgrp.com](mailto:mail:shelby.wittenborg@thehatchgrp.com)
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[Contact us](https://www.thehatchgrp.com/contact-us?hsLang=en)
# BUILT DIFFERENTLY.
See below for The Hatch Group brand style guidelines including fonts, colors, copywriting tone, design styles, and more.
Dive in
## Earthy background example
Lorem ipsum dolor sit amet, consectetur adipiscing elit.
## Subtle video example
Lorem ipsum dolor sit amet, consectetur adipiscing elit.
## Tech ultra-light example
Lorem ipsum dolor sit amet, consectetur adipiscing elit.
## Tech light example
Lorem ipsum dolor sit amet, consectetur adipiscing elit.
### Poppins font
# HEADING 1
## HEADING 2
### Heading 3
#### Heading 4
##### Heading 5
###### Heading 6
Paragraph: Our brand is grounded in authenticity, intentionality, and human connection — real people serving real people. We're not the hero of the story, we're the guide: helping clients bridge the gap between where they are and where they want to be.
## Brand colors
###### #060f1E
**Midnight Navy** – A deep, almost-black blue that conveys strength, stability, and sophistication. Ideal for backgrounds, headers, or anchoring your brand visually.
###### #AAAAAA
**Cool Gray** – A medium-light gray that offers balance and neutrality without being too bold. Useful for dividers, subtle text, or minimalist design elements.
###### #007FFF
**Bright Azure Blue** – A bold, electric blue that adds vibrancy and energy. Ideal as a pop color for CTAs, links, icons, and anything that needs to stand out.
###### #7BA591
**Muted Sage Green** – A calm, earthy green that evokes balance and natural energy. Perfect for accent elements and messaging around growth or sustainability.
###### #B4CEB3
**Soft Mint Green** – A light, airy green that feels friendly, fresh, and clean. Works well as a secondary background or subtle visual highlight.
###### #F5F8F8
**Off-White Cool Gray** – An almost-white with a cool undertone, offering a clean and breathable visual feel. Great for backgrounds, whitespace, and contrast with darker tones.
## CTAs
Primary cta
Secondary cta
Tertiary cta
## Copywriting tone
Our words are purposeful, personal, and rooted in real-world value. Every sentence serves to highlight the human behind the need and the results they’re after. We are:
- **People-focused**: We speak *to* people, not at them. Conversations, not lectures.
- **Value-proposition oriented**: We lead with impact, always answering: *why does this matter to them?*
- **Down-to-earth**: No fluff, no jargon — just clear, conversational language that’s relatable and trustworthy.
- **Professional**: Warm, but polished. We balance friendliness with a steady, capable voice.
- **Surgical:** Every word has a job. Messaging is streamlined, targeted, and precise — zero clutter.
- **Authentic**: We show up honestly, with a tone that’s transparent and approachable. No hard sells, just real help.
## Things to note
Stock images, textures, and team photos from THG approved for imagery assets
Sentence case on all navigation, headings, and CTAs
The Hatch Group must be always capitalized and written out fully (no abbreviations such as THG)
No basic/cheesy stock photos
## Visual design style
Calm confidence meets wild potential — a design that feels rooted and relational.
#### Streamlined
A minimalist layout with intentional use of space. Less noise, more focus. Users should never feel lost.
#### Grounded
Deeper tones and earthy elements instill trust, stability, and clarity — echoing our values and professionalism.
#### Intentional
It’s not just clean — it’s considered. From the flow of content to the use of space and texture, the experience mirrors our process: thoughtful, streamlined, and built to move people forward with clarity and ease.
#### Outdoorsy
Hints of texture, natural imagery, and movement spark a sense of curiosity, possibility, and forward motion.
#### Relatable
Feels familiar, human, and real — it was made with people in mind. The design reflects a *work hard, play hard* culture rooted in relationships, reminding our customers that success doesn’t mean losing authenticity or connection along the way.
#### Interactive
Designed for exploration, not just information. Engaging features that guide users through our value and process — naturally.
[](https://www.thehatchgrp.com?hsLang=en)
#### Better process. Better results.
7615 Golden Triangle Drive, Suite N, Eden Prairie, MN 55344
©2026 The Hatch Group LLC. All rights reserved. [Privacy Policy](https://the-hatch-group-242355921.hubspotpagebuilder.net/privacy-policy?hsLang=en)
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- [mailto:shelby.wittenborg@thehatchgrp.com](mailto:shelby.wittenborg@thehatchgrp.com)
- [tel:+16124742845](tel:+16124742845)
-